· About ·

CitiFid-O strives to make you and your pet feel special from the moment you walk in. Most of our customers are regulars; we even know their dogs by name! We always go the extra mile to make our store a sanctuary for you and your pet. When people think of CitiFid-O, we want them to think of outstanding customer service. When it comes to making our customers happy, we pull out all the stops. For example, we understand downtown Knoxville living – we’re in the neighborhood!  When our customers are in a hurry or don’t want the hassle of downtown parking, we’ll run your pet food out to your car. That’s just one of the perks of shopping at CitiFid-O.

About Our Products

We offer the highest quality products from great brands such as Nutrisource, Wild Calling, West Paw, Bow Wow Couture, 2 Hounds Design, PetSafe, and so many more. Nearly all of our products are Made in the USA and all our food and treats are Made in America from all ingredients sourced in America.

CitiFid-O also offers free samples for your pet to try, and we find they often come back for seconds. We’re proud of the supplies we carry, and we’ll be more than be happy to provide information about anything in the shop. If we don’t have a certain item available, we’ll be glad to order it for you!

CitiFid-O also offers a loyalty program which rewards customers for being recurring visitors. Here’s how it works: you come in and give some basic information about yourself. We store it in our point of sale system. After you accumulate $100 in purchases, you’re rewarded with 10% off a future purchase within 90 days. From this information, we can also keep track of which products you’re purchasing, so you can remember which food and supplies your pet has enjoyed the most. Simple as that!

We also firmly believe in giving back to the Knoxville community. CitiFid-O has participated in several pet adoption events, and has donated to many causes for pet rescue. We also act as a community bulletin board for lost and found animals and pet services in the area. Last but not least, we’ll be sponsoring this year’s Mardi Growl and Bark in the Park, and we can’t wait to see you and your pup at these very special events.

From the local, whimsical artwork to the cheerful staff, you’ll be sure to come back again and again. The owners and staff truly love cats and dogs, and that joy shines through in the way we treat our two legged and four legged customers. Stop in, say hello, and leave with a smile on your face (or a happily wagging tail!)


About the Owners

CitiFid-O was an idea that came about because owners Paul and Terri Karlsson, who own The Tree and Vine Tasting Shop a few doors down from CitiFid-O, were having to perform services as dog handlers and walkers for the customers of their olive oil and balsamic tasting shop on most weekends. And while Knoxville has a rich downtown environment where the frills and frivolities of life are readily available within walking distance, the necessities often are overlooked. Downtown Knoxville suffered from a lack of retail locations that catered to pet owners at the time – a confusing gap in a city that seems to have as many pets as humans. That all changed when CitiFid-O opened in April 2014.

Terri and Paul Karlsson are a wife and husband team of more than 20 years. They have had varied and interesting careers, but they’ve largely worked in and around small businesses in which they can connect with their wonderful customers. Terri had a career in a Fortune 100 company before becoming involved with forming and managing nonprofits. Paul is a retired Naval Aviator and a former global consultant for a Fortune 100 company. They own three rescue dogs and that passion for their dogs is visible in the incredibly high quality of the food, treats, toys, and accessories you can find at CitiFid-O.